Join Africa is a community-driven platform created to uplift, support, and empower safari guides across East Africa. Recognising the essential role that guides play in shaping meaningful travel experiences, our platform is designed to give them the tools, education and support they need to thrive in an evolving tourism landscape. At its core, Join Africa allows guides to showcase their knowledge and work, access continuous learning opportunities, and build strong professional reputations through guest reviews and engaging content.

But Join Africa is more than just a tool for guides — it's a shared space where key players in the tourism industry come together. Tour operators and lodges can use the platform to identify top guiding talent, foster trusted working relationships, and support the professional development of the guiding community. By strengthening these connections and building transparency across the ecosystem, we hope to create a tourism sector that is more collaborative, inclusive, and impactful for all.

Join Africa is a growing movement — one that puts local expertise at the centre and ensures the people who bring East Africa’s wild places to life are recognised, empowered, and supported in building lasting careers.